Let’s get engaged

I saw this video last week.   I actually watched it twice.  Closet massive romantic at heart, always ready to be enchanted by a good love story.

Then I showed it to my flatmate.  We cooed over it together.  But that time I realised the shots of the car were rather professionally art directed…

I, like many of the people in the comments stream suspect it is a piece of branded content for Ford.   The branded YouTube channel and website that have popped up in the last few days would suggest there is certainly more happiness to share in the coming tales of Matt & Ginny and their shiny red Ford.

Another happy moment witnessed at the weekend was when  two teenage girls standing next to me at a tram stop in Melbourne spontaneously started rein-acting this Tiffany ad on the panel opposite them.

Putting their arms around each other and walking up the lane,  one mockingly stares into the other’s eyes asks the other if one day she’ll buy her some Tiffany, as they erupt into a fit of giggles.  I was gutted I didn’t quite manage to get their picture in time.

It’s so easy to get addicted to all  the oxytocin and thrill of ‘likes’ and interactions, (an ever popular discussion point in the Sydney Community Manager group) but both Matt & Ginny, if they are a piece of marketing and the Tiffany ad reminded me about the importance and the magic of being able to truly engage with people and make them smile by telling stories with our brands.

Because just liking someone will never make a long lasting love story.