I saw this morning that my Israeli McCann colleagues have produced a facebook app that uses sad sharing to create happy sharing for their client ‘Yellow Retail’. The app cleverly detects which of your friends status updates are sad – with words like ‘cried’ or ‘depressed’.
The lucky sad friends then receive a free game voucher to have some fun and cheer themselves up.
They got some pretty happy results too – over 45,000 people installed the application. It’s a nice example of how brands can use what we share on facebook to help our friends do something nice for us – Plus it seems to have worked for the brand too.